A 30-second ad during Sunday's Super Bowl sold for about $2.6 MILLION. And that doesn't count the cost of producing the ad. Which, for Doritos, was basically NOTHING. . . because the commercial they paid $2.6 million to air cost them $12.79 to make.
Doritos sponsored a contest where anyone could create and submit their own Doritos commercial. Then, one lucky winner would have theirs air during the Super Bowl.
And the winning ad. . . which was done by 22-year-old Dale Backus. . . only cost $12.79 to make. You couldn't even build an "Aqua Teen Hunger Force" bomb for that. Sorry. . . too soon??
The ad will air during the first quarter of the Super Bowl this Sunday.
Friday, February 02, 2007
$12.95 DORITOS SUPER BOWL AD!
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