Monday, December 03, 2007

GOODBYE EVIL KNIEVEL

One of my favorite characters from the 70's Evil Knievel died on Friday at the age of 69.

Born Robert Knievel, the onetime motorcycle salesman and owner of a minor-league hockey team, supposedly picked up his famed nickname while jailed on a reckless driving charge. His first stunt was a jump over a 20-foot-long box filled with rattlesnakes. Soon, he graduated to riding his chopper over a dozen or more cars -- and caught the attention of Joey Bishop, who brought him onto his late night talk show. On December 31st, 1967, an attempt to leap 151-feet over the fountain at Caesars Palace in Las Vegas fell short -- the spill left him in a coma for nearly a month. But his genius at having it filmed led to a lucrative deal with A-B-C, which aired the stunt. The fact that he wasn't always successful only added to his legend. Knievel knew how to draw a crowd -- his segments generated four of the 20 most-watched episodes of A-B-C's Wide World of Sports.


He drew his greatest attention for an attempted leap over Idaho's Snake River Canyon 1974 using a rocket-propelled motorcycle. While it failed, his genius at turning it into a pay-per-view and closed-circuit T-V event paid off handsomely. But a falling out with promoter Sheldon Saltman -- including Evel beating him up on the 20th Century Fox studio lot -- led to a battery conviction and million-dollar judgment. But his name still meant money -- Six Flags recently signed a deal naming a new wooden roller coaster at its Saint Louis park after him.

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